Monday, August 20, 2012

MEZOOME - interview

A little more than a month ago I posted about a play mat by Mezoome, young Israeli designer brand for children. Today I am bringing you a mini-interview with the two ladies behind Mezoome: Maayan and Anat.
(There is also a discount code for their shop in the bottom)

1. For introduction, could you first tell us a few words about yourselves? Who are the two ladies behind Mezoome Designs?

Maayan Goln Shpigel is 31 years old mother of two girls: Alona is 3.5 years old and Michaella is 1.4 years old. Maayan is a trained feldenkrais instructor specializing in babies and a fashion/children designer.
Anat Biala is 30 years old mother of two boys: Jonathan is 4.5 years old and Yoav is 1.2 years old. Anat is an interior designer specializing in kitchen design and a children designer.

2. How did it all start?

It all started when we met two years ago in our older children's kinder garden. We started talking and became very good friends (so did our kids :]). We realized we both shared a passion for design and for children's design in particular. As mothers, we were both under- whelmed by what we found in the market for kids and decided we wanted to start our own brand that would cater to mothers like us that wanted children products that were both practical but also aesthetically pleasing. This is how Mezoome was born.

3. What does the name Mezoome stand for?

The name Mezoome means "who's who" in Hebrew. When we started working we were together a lot and constantly got asked who's who. We liked the way it sounded as well as what it stood for.

4.How much do your children influence your work?

Mezoome =our kids. They were the inspiration for the brand to begin with and stay our source of inspiration till this day. As they grow we grow with them - constantly looking for new ideas and products that can grow with them. They are always in our mind's eye when we think of new ideas.
 5. Which part of the creative process do you like best?

We both work around the business but the thing we enjoy most is the design aspect as well as the product development. Seeing how a sketch on paper grows and develops into a prototype and from there into a finished product. It's like a mini- birth. We get excited every time :)

6. Do you have a 5-10-year plan, or do you just do it instinctively?

We have a 1 or 2 years plan and a 5 years vision.

7. Could you suggest some other Israeli designers we should pay attention to?

We are always happy to recommend talented Israeli designers. The ones that we most admire are:
Pockets (children), Wild Thing Studio (jewelry), Timo (hand made dolls)

8. Favourite foreign designers!

Charles and Ray Eames 

Thank you so much ladies!
I fell in love with their Baby Sleeping Bag, but unfortunately I discovered them too late, baby I is already too big for it. If you love their products as much as I do, this is your lucky day, because Mezoome ladies are offering a 15% discount to BoP readers in their etsy shop, just use a code BAGOFPRETTY. The code will be active for the next 14 days (ending on 2nd September).

Find them on twitter and facebook too.

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